Rotary Emblem ROTARY STYLE SHEET

rev 12/06/11


The following “styles” are recommended.  The purpose of these ‘styles’ is to allow the publisher to easily create a uniform looking Rotator, to be distributed to the members of Los Altos Rotary in a consistent and timely manner.
 
THE ROTATOR PURPOSE:  The Rotator is the weekly newsletter of LARC.  It is published by the LARC webmaster for the following purposes:

  1. Inform members of LARC of important events that occurred during the meeting.
  2. Inform other Rotarians, and interested individuals of the week’s meeting.
  3. Entertain members of LARC through interesting, humorous and creative efforts of the Rotator Writer.  I say this, but of course I mean to the extent that you are able or willing.
  4. Emphasize and expand on Announcements made at the meeting. This is important as members look to the Rotator for the details of an announcement made in haste at the meeting.
  5. Add additional Announcements not made at the meeting because of time constraints.


ROTATOR WRITERS:  Rotator Writers are volunteers.  They are scheduled on a annual basis.  Writers not able to fulfill their assignment are required to find a replacement and notify the Editor and the Webmaster. 


Writers should keep in mind the purpose of the Rotator.  This is not a secretarial function, to necessarily regurgitate the week’s meeting, but rather an informative summary keeping in mind the above Purpose.

Several years ago, the district had a contest on the best club newsletter/cub newsletter writer.  This may come back, so keep that in mind.  Also, keep in mind that your newsletter will be posted on the Internet, and should reflect the club’s interest, and at the same time give you some recognition. 

Writers should consider the “Rotator Style Sheet” when writing the Rotator.  Writers are expected to have all names spelled correctly and phone numbers and addresses accurate, along with proper grammar and punctuation.  Use the Handbook (or the website to verify spelling of proper names.)  As you might imagine, this is very very important.  In fact, MOST IMPORTANT.

 
The writer will send the completed Rotator to the Editor, and a copy to the Webmaster before Sunday, Noon, following the meeting.  Naturally, if emergencies occur, don’t feel bad.  Just do the best job you can.  Get it to the editor on time if you can, otherwise get it to him when you can. 

EDITOR:  The Editor currently is PP Cindy Luedtke.  She will edit the Rotator, and send it to the Webmaster before Monday 10 AM. 
While it is important to get the Rotator out on time,  on the website and mailed to the members by Noon on Monday following the meeting, accuracy in reporting is MOST important. 

PUBLISHER:  The Publisher is the Webmaster (Matt Cabot and crew).  The publisher will see that the Rotator is emailed to the members of LARC who have valid email address on file with the club Secretary.  This email will go out at Noon on Monday.

TIMELINE:

STYLE: If possible, Rotator writer should create the Rotator in Microsoft Word format with the following style characteristics:

LENGTH: It should be 1 to 2 pages, 250 to 400 words (if you are counting).

PICTURES:  Pictures in the Rotator are handled by the "Photographer of the Day".  There is a group of about 5 good photographers who perform this function.  The Editor will edit the Word portion, and the Publisher will combine the two into a final document.

Above all, be accurate.  Check and recheck your facts. Don't be aftraid of calling a Rotarian and asking them what they said at the meeting, so you can get it accurate. 

 Try to be interesting.  Our current readership is about 65% although it may be higher, because many people go directly to the website for the Rotator.
 
Remember it is your Rotator.  Have fun writing it.  If you don’t or can’t do the above, write it any way you can.  To me timing is important, but get it to the editor  (Cindy) and the publisher (webmaster) when you can. 
 
Also remember, you are on a schedule that contains about 7 other writers.  If you can't make a particular assignment, PLEASE find your own replacement for that day, and notify the editor, publisher and the club President of the switch, so everyone knows who is doing what.